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After reading BC Business’s recent article “Starting Anew After Retirement” on the uprising and the financial hardship of senior entrepreneurship, I have co

Google has introduced a new report to analyze and optimize your search footprint with the new Adwords Paid & Organic report.

Google hosted a webinar today to provide tips on to use Google Shopping for the holiday season.   The presentation covered four main areas:

Ad spending in the second quarter increased by 3.5% compared to the same period last year. The spending totaled $35.8 billion in the second quarter of 2013.

Marketo has released the marketing automation industry’s first solution for Google AdWords’ new

Digital marketers often seek new ways to increase their AdWords ad rank on Google. To do so, marketers have to increase their Quality Score, a number Google uses to measure the relevancy of their ad copy, landing page, and keyword to the search terms.

Converting web visitors into buyers is a primary objective in digital marketing. To do so, digital marketers must develop user-friendly landing pages that allow consumers to easily navigate and find information.

Facebook has pushed back its intended October launch of its video ads due to two reasons: the potential harm of the ads on the user experience and t

Marketing to the millennial generation, or Generation Y, will become increasingly important for businesses.

PayPal has released an update to its Android and iOS apps to foster a more se