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Facebook's Graph Search creates real business value for likes and check-ins on the social media site, according to Clara Shih at Advertising Age.

Your brand voice is a key element of your brand identity. It helps determine how consumers relate to you and helps differentiate your business in a marketplace full of competitors all clamoring for customers’ attention.

TV viewing declined for the second year in a row, according to Adweek, but not because media viewership has decreased.

Guest blogging is an ideal way to expand your online network, expose your content to new readers, and increase traffic to your blog.

Almost three quarters of marketing firms are planning to increase their digital budgets this year, with the biggest increases going to content marketing, according to survey by Econsultancy and Responsys that was reported by

SEO and PPC are the two effective digital marketing tactics used to increase traffic to your website (

Google Adwords announced in a blog post today that it is rolling out enhanced PPC campaigns

The goal of a landing page is to drive conversions. Whether that conversion is participation in a survey, registration for a mailing list, download of a whitepaper, or purchase of a product or service, every element on the page should push your visitor towards that goal.

Some companies were quick to capitalize on the social media buzz around the Super Bowl blackout yesterday. Mashable reports that Oreo's quick-thinking "No power?

It's FFWD Advertising and Marketing Week in Toronto, and presenter Chuck Porter of ad agency CP+B says "transparency is the new black."