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At an event hosted by the BC Chapter of the American Marketing Association (BCAMA

Duncan Stewart is the Director of Research at Deloitte Canada - here are his thoughts on digital marketing:  

Online marketing doesn’t work in silos – it needs to be integrated with traditional marketing to become impactful.

Although running split-tests can help you increase your conversion rates, they can be time-consuming and difficult to perform frequently.

When did you last analyze your Twitter account? How can you tell how well you are performing compared to your competition? Here are 3 metrics for measuring Twitter performance:

Although content marketing is an effective tactic for engaging with current and prospective clients, it is time-consuming and can take away marketers’ time from developing other marketing initiatives.

Digital marketing offers a variety of features that traditional media doesn’t have. For example, digital marketing enables companies to target highly qualified consumers with tools such as Promoted Tweets.

Google announced this morning on its Adwords BlogSpot that Shopping campaigns for PLAs (Product Listing Ads) are now available to all Adwords users.

Karra Barron, Content and Social Media Strategist at QuickMobile, has shared her thoughts on digital marketing - check them out below!   

Selecting suitable channels is a major challenge for brands today. Without leveraging effective digital channels, you may showcase display advertisements on forums that your audience doesn't visit or create social media sites that your customers don't use.